PPC stands for Pay Per Click and it’s the easiest way to get into Search Engine Marketing. Pay Per Click means that every time somebody clicks on your paid ad you will be charged. How much will you pay? It all depends on how much competition there is. The more competitive a keyword is the more you will pay.
Google AdWords is the most popular PPC platform out there. The below video gives a good explanation of what AdWords is all about:
We offer our expert PPC consultation services. How can you benefit? We can help you with keyword research (helping you identify high-converting/low-competition long-tail keywords), setting up your Google Adwords and BingAds accounts, improving your ads Click-though Rates (CTRs), lowering your ads cost-per-clicks (CPCs) and a lot more.
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